Kritiken (1)
Films may be prostitutes, but fortunately, there are directors whose images and sounds cannot be exchanged for money - the French company Darty selling electronics wanted to hire Godard and his partner Anne-Marie Miéville to shoot a promo product for them. Fortunately, not only in France is there awareness of the existentialist tradition, which opposes the capitalist exchange of goods and the enchantment of 'being-in-itself' of things with the 'being-for-itself' of human freedom, 'not being what it is,' freeing oneself from objectification and creating constantly new relationships between them, liberating oneself from the existence of consumerism to the existence of the individual, etc... On the other hand, "the Darty company is content and happy to simply resell almost all successful fundamental images: cold, heat, noise, cleanliness. And now they are material." Adversely, the task of the filmmaker is to find a way to defend against this tendency of solidification: "Voilà, the image, and its brother sound; and their mother and father - desire and unconsciousness are the only things in the world that cannot be negotiated. Except when we transform them into matter." How do we prevent this? Simply by never allowing the image and sound to merge with themselves, not acquiring a given meaning, not allowing themselves to be authoritatively explained, for "it is essential for the image to come from elsewhere. And this elsewhere is here, and nowhere else." / By the way - during the filming, the Darty company of course withdrew its support from the film, and to this day tries to obstruct its distribution through its share of the film rights.
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