Broadway by Light

Aestheticization of advertising; artistic production methods applied to marketing production. An American – a naturalized Frenchman or rather Parisian William Klein used not only his abilities as a fashion magazine Vogue photographer (here the aesthetic and commercial vision intertwines as frequently as in this film), but also personal acquaintance with French film classics - Marker was the creator of the opening credits, naturally excellent and traditionally ethnologizing/documentarizing; Resnais is mentioned as a technical advisor. American children had an increased sense for art creation from the little, non-artistic, or even anti-artistic surrounding reality, even before the victorious campaign of pop art from the 1960s, so Klein made a film that creates a painterly canvas from the material of the advertising industry. Klein refines colors, lines, rhythm, light structuring, and shadow of neon discharges and creates new compositions full of vibrant colors and abstract and figurative motifs. His film dispels the darkness of ubiquitous dehumanizing advertising culture just as Broadway was supposed to become a silencer of the night for American culture. (28.10.2015)