Our Brand Is Crisis

For decades, U.S. strategists-for-hire have been quietly molding the opinions of voters and the messages of candidates in elections from the Middle East to the South American jungle. Our Brand is Crisis follows James Carville, Jeremy Rosner and a team of political consultants as they launch a media-savvy campaign for Bolivian presidential candidate Gonzalo Sánchez de Lozada. With unprecedented access to think sessions, media training and the making of smear campaigns, witness a shocking example of America "spreading democracy" overseas and its earth-shattering aftermath. (Verleiher-Text)